Gotham is probably the one typeface that defines our millennial aesthetic. Iâm sure youâve seen it, Gotham had taken over the world by 2019.
What you may not know is that in 2014 there was a dispute worth $20 million within the firm that created Gotham: Hoefler & Frere-Jones. The drama was bad enough that Hoefler is accused of âmost profound treacheryâ in Frere-Jonesâs lawsuit. Ultimately the pair settled out of court.
Drama between type foundry partners is not new. In this article from Colossal we learn about Doves Press and their founders T.J. Cobden-Sanderson and Emery Walker. They founded the firm in 1900, but by 1909 they had dissolved their partnership. And in 1917, to ensure that no one would have access to Doves Pressâ typeâincluding WalkerâCobden-Sanderson dumped it all in the River Thames!
Robert Green, a type enthusiast, began searching for the missing lead type and in 2014 he miraculously found a lone âvâ. And with the help of scuba divers, the team found 151 sorts (i.e., individual pieces of lead type) out of possible 500,000(!). Hereâs a short film about the search:
Itâs always fun to be reminded of the physical nature of typefacesâŚone reason why leading (LED-ing) is called leading, because of the lead in lead type.