Because of our schooling, we typically think of “research” as quant research that exists to predict future behavior and deliver objective(?!) truth. This thread by Dr. Sam Ladner is a helpful reminder that our stakeholders might have a knowledge gap in the role of qualitative research.

Researcher friends and frenemies: if you don't know what interpretivist research is, you're not ready to do qual research. Positivism only works for studies with falsifiable hypotheses, which does not happen in qual research.

— Dr. Sam Ladner (@sladner) May 20, 2019