Principles of Qualitative Research

Because of our schooling, we typically think of “research” as quant research that exists to predict future behavior and deliver objective(?!) truth. This thread by Dr. Sam Ladner is a helpful reminder that our stakeholders might have a knowledge gap in the role of qualitative research.

Researcher friends and frenemies: if you don't know what interpretivist research is, you're not ready to do qual research. Positivism only works for studies with falsifiable hypotheses, which does not happen in qual research.

— Dr. Sam Ladner (@sladner) May 20, 2019